The Lip-sticking blog encompasses a niche audience of loyal readers:
- Primarily women
- Small % of men interested in learning how to work with and understand the female market
The Lip-sticking audience demos are gathered from discussions and surveys:
- Ages range from young women, Gen X & Gen Y world, as well as baby boomers
- Entrepreneurs starting small businesses, as well as professionals with years of business experience
- Mostly within the U.S. with a small percentage from Canada and Europe
- Many are high influencers with popular blogs of their own.
Yvonne and her guest bloggers have developed a close network of followers over the years and the site continues to draw new readers. The Lip-sticking bloggers are often asked to speak at conferences and marketing events, and each speaker attracts sell-out crowds:
- Yvonne spoke at BlogHer, Chicago (July ’09), for 4th time with a standing room only session
- Lena West also speaks regularly and writes a business blog for Entrepreneur.com and for Fast Company.com and regularly mentions her association with Lip-sticking
- Donna DeClemente spoke at the PMA Digital Marketing Summit, NYC (Dec. '09) on blogging and the updated FTC Disclosure Guidelines
The Lip-sticking blog continues to be one of the top influencing bogs that marketers connect with when releasing new products and services targeted to women. As any marketer knows, the innovators and early adapters of just about any product category are research junkies and the ones most likely to be reading niche blogs.
Yvonne has been tapped to help connect, build, and/or utilize blogs and social media more effectively by:
- Guy Kawaski, founder of Alltop.com
- Rhonda Shasteen, Director of Marketing at Mary Kay
- Kevin Burke, founder of Marketing to Moms
- Dawn McWilliams, Director of Public Relations for the Simon Graduate School of Busines
She is personally connected to many of the early adopters in the blogosphere, such as:
- Toby Bloomberg from Diva Marketing
- Susan Getgood from Getgood Marketing
- Michele Miller of Wonderbranding
- Jory DesJardins of Blogher
By integrating the power of social media, Yvonne and the team have managed to expand the reach of Lip-sticking to a worldwide audience which often re-purposes their content.
The new Lip-sticking Smart Learning Center, an important part of The Lipsticking Society, will include a variety of experts and affiliates, hosting webinars and podcasts for our audience. The influence of their networks will play a big role in increasing our traffic and attention throughout the net with specific keywords focused on women in business.
The Lipsticking Blog Traffic Stats:- Page Views - Over 5,000 per month
- Subscribers - Over 2,400
- Posts - Over 1,400
- Comments - Over 2,600
- Backlinks – 1,750 via Google, Over 4,000 via Website Grader
Twitter Information:
Lip-sticking also builds awareness through Twitter. Yvonne manages two accounts, one for the blog proper, and one for her interest in all women’s issues. These accounts continue to attract new followers to the blog, both high profile social media users, as well as newbies looking to Yvonne and the other Lip-sticking bloggers for answers and support.
- Lipsticking @Lipsticking – 2,000 followers
- Yvonne DiVita @y2vonne - 5,600 followers
- Donna DeClemente @ddeclemente – 1,650 followers
- Lena West @lenawest – 1,750 followers
Website Grader gives Lipsticking a grade of 99.4/100 which means that of the nearly million websites that they have evaluated Lipsticking scores higher than 99.4% of them in terms of marketing effectiveness.
Alexa, an online service that measures traffic for millions of sites in a similar way to Nielsen television show ratings, ranks Lipsticking at 609,576 which is in the top 2.18 % of all websites.
Technorati, a blog directory service that measures the popularity of a given blog as compared to all other sites that have been submitted to its system ranks Lipsticking at 65,514, which puts it in the top 0.09% of blogs tracked by Technorati.
Stimator.com, a site that compares blogs using unique value measures, values this blog at $1.9 million as of December, 2009.
A new Facebook page for The Lipsticking Society will be launched soon which will further engage readers and attract new followers.
Advertising Opportunities
Ad Package 1 - 250 x 250 Banner Ad
Cost: $600 per month or $3,200 for 6 months
Location: Top right column primary position
Availability: 1 position
Ad Package 2 – 125 x 125 Banner Ad
Cost: $300 per month or $1500 for 6 months
Location: Middle right column sponsor area primary position
Availability: 6 positions
Both ad packages require advertisers to supply their own 125x125 or 250x250 pixel banner. JPEG or GIF are accepted, no animation is permitted and please keep file size under 50KB.
Sponsored Blog Post – A one-time post written about your product or service in which we disclose that this it is a sponsored post. The post will be an honest assessment – we cannot guarantee a positive response from the blogger assigned to write the post.
Cost: $500 per post. Negotiation for additional posts, over a period of time may be discussed with the Director of Marketing.
Featured Sponsor Package – Display Ad with Blog Post and Twitter Updates
This includes a one-time blog post as described above along with the 250 x 250 display with a text link to the featured post, and a daily Twitter update.
Cost: $850 per month
Availability: 1 per month
Text Links - Sidebar
Cost: $150 per month
