At the end of your roll?

If I were to judge a book by its cover, one that features a dangling roll of toilet paper would not be one my hand would instinctively reach for.  I mean, really, toilet paper as a metaphor for business? Well, in his book, "The Toilet Paper Entrepreneur", author Mike Michalowicz takes the toilet paper analogy and makes it work. True, even by the end of the book, I still wasn't thrilled with the cover (eewww) but I was thrilled with some of the ideas that he presented.

While some sayings such as "your success is up to you" and "you can't do anything if you don't have the beliefs to back it up" have been said before, Michalowicz offers straight-to-the-heart advice that any individual with an entrepreneurial spirit can embrace.

It's been said before but it does bear repeating, "Don't start a business as a way to get rich quick" start a business because you have a passion for something. The author cautions to "start a business to get rich 'right' not quick." He is also a believer in the fact that "one day" will never come, you have to believe and you have to make it (your business venture) happen.

He says you have to learn to say "no" because in the beginning it will be tempting to say "yes" to everything -- every sale, every job that comes your way -- as a way to pay the bills. With that mentality you will become a master of no particular trade, merely the type of person who will do anything for money in the name of your business. (sure it is tempting to say yes when the bills are coming due, but you need to "focus small to get big," he says.) To do that, find your Area of Innovation: Quality, Price, or Convenience (and stick with it). Your customers will appreciate it and your business will grow.

In addition to offering tips on The Focus Five (a way to evaluate trade offs and find the balance in your business focus), the book is filled with TPE Tips (avenues for low- or no-cost ways to furnish an office, make conference calls or find software).

(Post by Robbi Hess)

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